Yael Eylat Van-Essen PhD – Curator / Researcher

Artificial Creativity – Hybridizing the Artificial and the Human.

This paper focuses on the creative practices used in the field of design that integrate artificial computerized systems. It refers to the double faceted nature of design as generating both form and function. Following philosopher Luciano Floridi’s analysis of human- technology-nature relationships, this paper points to different typologies of “creativity” that are now possible through the capabilities of technology that take part in the design process. It addresses creative processes grounded in machines that operate autonomously as well as through hybrid processes that combine human and machine operations. Suggesting that new emerging forms of computational creativity in design mark the transition from human to post-human design, this paper argues that the computerization and “scientification” of creativity maintain values of unpredictability, newness, and originality inherent in aesthetic creativity. Yet, it will argue, applying different parameters on creative computerised systems entails social and political values that should be analysed.